In December 2008, the project Women Empowerment through Honey Bee Farming was voted the winner of the prestigious BBC World Challenge 08, among 700 organizations worldwide. World Challenge is a global competition aimed at recognizing projects that have shown enterprise and innovation at the grassroots level. It was organized by BBC World News and Newsweek, in association with Shell. This is the first ever project from Pakistan to be highlighted at such a forum. The prize money was utilized for buying a processing unit to increase the production capacity of honey and also to improve its branding for both local and international markets.